What the magazine says about itself-
Describes itself as 'the worlds most influential film and entertainment brand'. They collaborate with the biggest film studios, distributors, world-class filmmakers and actors to create content that 'no other brand could pull off''.
What it says about its readership (audience)
Every piece of Empire content is considered premium, polished and connects with the audience, who, they say, trusts them implicitly and come back to Empire every day, every week and every month.
how the magazine can be accessed by this readership
Can be accessed through print magazine, podcast, website, digital editions and live events strands. Empires award-winning digital edition level up print versions, as they consist of exclusive video content enhanced by pages that come to life with bespoke animations. The podcast, with an average of 51,000 downloads a week and Top 5 hit in the iTunes chart, features news, reviews, the team answering their reader questions and weekly guests. Throughout the year Empire hosts live events, such as the Empire Awards 2018's star-studded ceremony, which made front-page news with the 'one and only' Steven Spielberg. The website regularly runs world-exclusive pictures, video and interviews. It is said to be the place you must look at the second a big film review drops, a huge casting decision is revealed or a new trailer breaks.
Set Brief Target audience- 16-25 year old middle and upmarket media literate audience. Is Empire readership the same to set brief.
Empire Target audience- three-quarters male aged 18-49, employed, in a relationship (although not necessarily married) and time-poor. Empires audience is passionate about film, using the cinema as escapism or insight into other worlds. They are also seen as key influencers in their group, they recommend their friends films.
https://www.bauermedia.co.uk/media-packs/empire/
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